Beau’s All Natural has collaborated with Margaret Atwood and Graeme Gibson to create a new ale, Maddaddamites Noo Broo. Proceeds from sales will fund PIBO’s ongoing research. The new gruit ale will be released at the Session Toronto Craft Beer Festival taking place on June 13th and 14th and is entered in the Collaboration Nation Competition.

Check out Gian Ghomeshi’s (pleasantly surprised) reaction after trying NooBroo: 97933753